Spotlight on MuXu Creations in The Faces of San Diego, CA
We are thrilled to share a recent feature about Ainara Calahorra, founder and maker of MuXu Creations, a sustainable slow fashion brand based in San Diego. The interview dives deep into Ainara’s journey, influences, and passion for blending creativity with environmental responsibility. Here are some of the key takeaways:
Screenshot of the article published in The Faces Of SAN DIEGO, CA on September 1st, 2024
A Background in Reinvention and Sustainability
With a background in psychology, Ainara is driven by the principles of transparency and reinvention. At MuXu Creations, she transforms preexisting materials such as deadstock fabrics, vintage pieces, and reclaimed materials into one-of-a-kind garments. Each piece embodies uniqueness and a commitment to sustainability.
Personal Influences and Family Roots
Ainara’s entrepreneurial spirit is inspired by her family in Spain, particularly the strong women in her life and her grandfather, who was a constant source of reinvention. Together with her husband, Salva, Ainara has spent over 22 years building a shared vision, which now includes her flourishing business, MuXu Creations.
Career Changes and Life Lessons
When asked about her career journey, Ainara emphasized the power of adaptability. She believes that people have the capacity to change at any age, both personally and professionally. One of her guiding quotes is from the Spanish poet Antonio Machado: “Caminante, no hay camino, se hace camino al andar” (Walker, there is no path; the path is made by walking).
A Proud Member of the San Diego Sustainable Community
Ainara strongly advocates for community collaboration, which has been integral to MuXu’s success. She highlights partnerships with other local sustainable brands such as Sew Loka, Positive Phee, The Bountiful Bag, and Sustainability is Sexy, showcasing the strength of the San Diego sustainable fashion community.
Looking Ahead
In the next 5 to 10 years, Ainara sees herself continuing to educate and offer alternatives to fast fashion, whether as a maker, designer, or educator.
Favorite Local Spots
Ainara also shares her love for local San Diego businesses, including Carbon Angela’s Kitchen in South Park and Liv in Hillcrest, which reminds her of home and embodies the spirit of hospitality.
You can read the full interview on The Faces of SAN DIEGO for more insights into Ainara’s story, her connection to the community, and the exciting future of MuXu Creations.