Ainara Calahorra to Speak at National Zero Waste USA Conference on Sustainability in Fashion

We’re excited to announce that Ainara Calahorra, founder of MuXu Creations, will be a featured panelist at the Zero Waste USA National Conference on October 3, 2024. Ainara will participate in the session titled "Navigating Sustainability in the Fashion Industry", scheduled from 9:45 AM to 10:45 AM.

This session brings together leading voices from the sustainable fashion movement to discuss critical topics shaping the industry’s future. The fashion sector is experiencing a transformative shift, and this panel will cover key areas like:

• Innovation and Materials: Exploring the potential of biodegradable fabrics, recycled fibers, and bioengineered textiles to reduce fashion’s environmental impact.

• Circular Economy and Business Models: Focusing on strategies like recycling, upcycling, and take-back programs, and how businesses can implement them for greater sustainability and profitability.

• Consumer Awareness and Behavior: Discussing the importance of educating consumers, transparency, and sustainability-focused marketing to drive informed purchasing decisions.

• Policy and Regulation: Analyzing the role of government policies, carbon taxes, and waste management regulations in promoting sustainable practices within the fashion industry.

Moderated by Sophie Hague, founder of Positive Phee, the panel also includes other notable speakers:

• Carla Daniela, Wedding Dress Tailor, Tailor Love

• Claudia Rodriguez-Biezunski, Textile Artist, Sew Loka

• Melissa Mello, Owner, Material Happiness

• Romi Rossel, Co-Founder & Marketing Director, The Bountiful Bag

Join us at this national-level conference as Ainara and the panel share insights and innovations to help move the fashion industry towards a more sustainable future.